Women in the Music Industry and #ShutItDownRealTime
I always knew being a woman in the music industry would mean having to fight harder, avoid creeps, and stand for myself in a way I wouldn't have to in other industries or jobs. A few weeks ago, the...
View ArticleThat Time A Hater Called Me “A Pathetic Rip Off”
Half a year ago, I hosted a webinar for musicians about communicating your brand with the help of DiscMakers (maker of CDs and merch for indie musicians). The people who signed up for the webinar ended...
View ArticleHome Studio Workspace: an Update
Last year, around this time, I was just moving into my new house. The second house I’ve lived in, the third abode with a home studio space. I wrote about this process of making design decisions here....
View Article6 Ways to Make The Most Of Your Email List
Oh email lists. They’re like websites. They’re this tool we know we should be using, yet to update it and keep it current takes so. Much. Work. This year, I’ve been studying email strategies and have...
View ArticleBecoming A Master Procrastinator
Musicians are master procrastinators; here’s how to stall like a boss. If you’ve ever done gymnastics, one of the things you learn early on is how to fall. Not because the coaches and teachers want you...
View ArticleThe Balance Act: A Different Angle On Making Money with Music
The truth is, there may be a different perspective to take around making money in music. The most successful independent musicians I know are ones that are wearing multiple hats with different sources...
View ArticleMy Grammy Speech To The Unsupportive
I’ve got a thing for the Grammy’s and the Grammy speech. If you’ve heard me speak or taken any of my courses, you know this. For now, take my word for it. (Also, I went this year for the first time as...
View ArticleThe Hot Dog Underdog: fighting for a $15,000 ad song placement
I have a story for you about how I fought for $15,000 for an advertisement placement of a song of mine. I’m a hustler. When I make a song, I let people know. When I release a CD, I give it to my...
View ArticleActing On Anxiety: My 10 lines of defense
My friend would say "oh you're anxious again... what are you stressed about?" I continue to tell him they are not one in the same. Stress would be welcomed. Anxiety is just... hopelessness. The post...
View ArticleRock Your Email List for A Year
Emails can be tricky, especially when you're in between CD releases, tours, or big news. How can you write and send emails without having it take up a ton of brain power and time? (Every time I knew I...
View ArticleMy SXSW Attack Plan
Here's what I do and don't do now that I'm ten years into attending the crazy-ass film and music conference in Austin, TX. My SXSW attack plan keeps me productive, sane, calm, and somewhat healthy. The...
View ArticleWhat could actually replace iTunes (and a really good muffin analogy)
There’s been a bunch of hoopla about whether or not iTunes is going away and if Apple will be exclusively a streaming service. I’m not sure it’s true, (I did spend a good 55 seconds on Google trying to...
View ArticleWhat Musicians Need To Know About GDPR
For us musicians who have fans (or potential fans) all over the globe, we need to make sure we’re set up. Here’s how to make sure you’re playing by the GDPR rules. The post What Musicians Need To Know...
View ArticleHow To Write A Perfect Welcome Email (and why it matters)
A welcome email is a message that you set your email program to send out automatically, as soon as a new fan subscribes to your list. It is one of THE most highly opened emails (average email list open...
View ArticleGet The Biggest Bang for Your Conference Buck
I've learned a lot on how to get the biggest bang for my conference buck over the years. From prepping to notetaking to networking, here's my handbook! The post Get The Biggest Bang for Your Conference...
View ArticleHow I raised $40k through my email list (with less than 2000 subscribers)
Change the “starving musician” mindset when it comes to your email list. The first time someone (who didn’t share my last name) contributed to my record-funding campaign through my email list, I was...
View ArticleEmail Automation: The Basic Stuff Musicians Need To Know
Email automation sounds like some futuristic robotic way of accessing email in your car or something. But it's a phrase that has been used in e-commerce, retail, and marketing spaces for over a decade....
View ArticleThe Key STAGES of Email Marketing Musicians Need To Know
Email marketing sounds like such a yucky term. But if you're gathering fans and want to engage with them, sorry, ya'll, this is the way to do it.
View ArticleThe 4 Elements of an Email List Strategy
Hey musicians, I’m talking to you when I say this: Strategy can mean all of those things, but when it comes to our careers, and specifically our email lists, strategy is simple and means this: we have...
View ArticleTackling Email List Technology
Technology can be a huge block for musicians. Even if we’re tech-saavy, technology stuff can feel like a massive entry drain that takes away from what we really want to be doing.
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