Why I’m Not Freaking About Apple’s Email Privacy Changes
As someone who love love loves data, you’d think I’d be devastated by Apple’s recent announcement to limit information sent to email senders (like open rates and IP address [location identifiers])....
View ArticleHow To Choose Your Next Goal
Goal-setting is key to your growth. Sure, you’ll level up eventually, but to do it intentionally, with velocity, requires a plan. You can’t get to point B without knowing where B is. In my monthly...
View Article6 Reasons Every Musician Needs a Community
Community is THE reason that I’ve accomplished anything. Placements on TV. Gigs in Switzerland. Cross-promotions that doubled my fan list. I’m the first to admit that I’m a growth junkie. Leveling Up...
View ArticleThe Complete Guide to Productivity During Social Distancing
(Aka The 5 C’s Of Kicking The Coronavirus Craze!) By Cheryl B. Engelhardt There is nothing like working from home. I’ve done it for over a decade. It requires discipline, a routine, and getting out...
View ArticleHow To Choose Your Word Of The Year
I see a lot of people wondering about their word of the year, or just pulling a word out of thin air, rather than choosing a word that will inspire them for three hundred and sixty five days. The work...
View ArticleCreating Email List Growth: Awareness and Gathering
The first step of expanding your list significantly is to know that it is YOUR JOB to create awareness. (I’m not talking about adding one subscriber every few weeks, or getting only 3% of your audience...
View ArticleEmail List Engagement: How Content Is Queen
Your email list is not about selling stuff, it's about engagement. I hope you've figured that out in the past few articles in this series. And engagement truly means developing a meaningful, long-term...
View ArticleS is for Monetize
Monetizing your email list isn't just about selling a few more CD's every month. Though more sales is certainly a welcomed addition to getting your email list in order! This is about taking your...
View ArticleTackling Email List Technology
Technology can be a huge block for musicians. Even if we’re tech-saavy, technology stuff can feel like a massive entry drain that takes away from what we really want to be doing.
View ArticleThe 4 Elements of an Email List Strategy
Hey musicians, I’m talking to you when I say this: Strategy can mean all of those things, but when it comes to our careers, and specifically our email lists, strategy is simple and means this: we have...
View ArticleThe Key STAGES of Email Marketing Musicians Need To Know
Email marketing sounds like such a yucky term. But if you're gathering fans and want to engage with them, sorry, ya'll, this is the way to do it.
View ArticleEmail Automation: The Basic Stuff Musicians Need To Know
Email automation sounds like some futuristic robotic way of accessing email in your car or something. But it's a phrase that has been used in e-commerce, retail, and marketing spaces for over a decade....
View ArticleHow I raised $40k through my email list (with less than 2000 subscribers)
Change the “starving musician” mindset when it comes to your email list. The first time someone (who didn’t share my last name) contributed to my record-funding campaign through my email list, I was...
View ArticleGet The Biggest Bang for Your Conference Buck
I've learned a lot on how to get the biggest bang for my conference buck over the years. From prepping to notetaking to networking, here's my handbook! The post Get The Biggest Bang for Your Conference...
View ArticleHow To Write A Perfect Welcome Email (and why it matters)
A welcome email is a message that you set your email program to send out automatically, as soon as a new fan subscribes to your list. It is one of THE most highly opened emails (average email list open...
View ArticleWhat Musicians Need To Know About GDPR
For us musicians who have fans (or potential fans) all over the globe, we need to make sure we’re set up. Here’s how to make sure you’re playing by the GDPR rules. The post What Musicians Need To Know...
View ArticleWhat could actually replace iTunes (and a really good muffin analogy)
There’s been a bunch of hoopla about whether or not iTunes is going away and if Apple will be exclusively a streaming service. I’m not sure it’s true, (I did spend a good 55 seconds on Google trying to...
View ArticleMy SXSW Attack Plan
Here's what I do and don't do now that I'm ten years into attending the crazy-ass film and music conference in Austin, TX. My SXSW attack plan keeps me productive, sane, calm, and somewhat healthy. The...
View ArticleRock Your Email List for A Year
Emails can be tricky, especially when you're in between CD releases, tours, or big news. How can you write and send emails without having it take up a ton of brain power and time? (Every time I knew I...
View ArticleActing On Anxiety: My 10 lines of defense
My friend would say "oh you're anxious again... what are you stressed about?" I continue to tell him they are not one in the same. Stress would be welcomed. Anxiety is just... hopelessness. The post...
View Article![Mac Miller – The Divine Feminine (10th Anniversary) [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Music211/v4/a5/f7/d9/a5f7d909-56a4-813b-15ce-fc50e32afb7d/093624817154.jpg/296x296bb.webp)
